This topic contains a solution. Click here to go to the answer

Author Question: In phone wars with MCI, Sprint, and other carriers, AT&T has switched from heart warming ads ... (Read 74 times)

formula1

  • Hero Member
  • *****
  • Posts: 666
In phone wars with MCI, Sprint, and other carriers, AT&T has switched from heart warming ads that show family members sharing love and support via phone (It's the next best thing to being there) to ads that focus on long-distance savings.
 
  This is most likely because AT&T advertisers have discovered that
  a. phone service is viewed by most consumers as a social identity product.
  b. sad or nostalgic moods cause people to process ad contents in a biased way.
  c. phone service is viewed by most consumers as a utilitarian product.
  d. most consumers do not view long-distance companies as a relevant concern.

Question 2

Most automobile ads on television convey very little objective information about the models shown; indeed, one automaker launched a series of television ads that contained no words at all.
 
  The design of these automobile advertisements is based on the advertisers' premise that cars are
  a. social identity products.
  b. utilitarian products.
  c. a near necessity in the United States.
  d. disposable consumer products.



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

efwsefaw

  • Sr. Member
  • ****
  • Posts: 351
Answer to Question 1

Answer: C

Answer to Question 2

Answer: A




formula1

  • Member
  • Posts: 666
Reply 2 on: Jun 22, 2018
Wow, this really help


lkanara2

  • Member
  • Posts: 329
Reply 3 on: Yesterday
Gracias!

 

Did you know?

After a vasectomy, it takes about 12 ejaculations to clear out sperm that were already beyond the blocked area.

Did you know?

As the western states of America were settled, pioneers often had to drink rancid water from ponds and other sources. This often resulted in chronic diarrhea, causing many cases of dehydration and death that could have been avoided if clean water had been available.

Did you know?

Human neurons are so small that they require a microscope in order to be seen. However, some neurons can be up to 3 feet long, such as those that extend from the spinal cord to the toes.

Did you know?

There are 20 feet of blood vessels in each square inch of human skin.

Did you know?

There are actually 60 minerals, 16 vitamins, 12 essential amino acids, and three essential fatty acids that your body needs every day.

For a complete list of videos, visit our video library