I like sex, but not enough to die for it, says a young woman in an ad designed to persuade people to use condoms if they are sexually active. Why might this approach be ineffective? If people are
a. too frightened, they won't think rationally about the issue.
b. in a bad mood when they see the ad, they won't pay attention.
c. sexually active, the ad will be low in personal relevance.
d. not sexually active, the ad will put them in a bad mood.
Question 2
Research by Leventhal and his colleagues (1967) was described in the text. In the experiment, the researchers showed one group of smokers a film depicting the ravages of lung cancer,
gave another group of smokers a pamphlet with instructions on how to quit smoking, and exposed a third group to both the film and the pamphlets. People in the last group reduced their smoking significantly more than people in the other two groups because
a. fear was aroused and they were provided a means to reduce that fear.
b. they were relatively light smokers.
c. the combination increased their confidence in their ability to quit.
d. prior to the study, they reported more failed attempts to quit.
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