Tom is trying to quit smoking. His parents, siblings, wife, ...

[LCritchfi]

Tom is trying to quit smoking. His parents, siblings, wife, children, and his doctor have all emphasized to him how important it is for him to quit.
 
  According to the theory of planned behavior, what factor is most likely to interfere with Tom's forming a firm behavioral intention to quit?
  a. his specific attitude toward quitting smoking
  b. his subjective norms
  c. his perceived behavior control
  d. his attitude accessibility

Question 2

The concept of subjective norms refers to people's
 
  a. perceptions of the rules or expectations that guide social behavior.
  b. evaluations of the reasonableness of their attitudes.
  c. intentions to use their attitudes to guide their behaviors.
  d. beliefs about what important others will think of their behavior.

[vickybb89]

Answer to Question 1

Answer: C

Answer to Question 2

Answer: D

[LCritchfi]

Excellent

[JaynaD87]

TYSM