Author Question: You must write a sales message to prospective customers. What should you do in the opening of your ... (Read 67 times)

Tirant22 · **on:** Jun 23, 2018

You must write a sales message to prospective customers. What should you do in the opening of your sales message?
A) Offer something valuable, promise a benefit to the reader, or use some other technique to gain your reader's attention.
B) Convince your reader of the superiority of the product or service being sold.
C) Motivate your reader to take action.
D) Promise an incentive for responding by a specific date.

Question 2

The opener for a sales message should be
A) provocative, humorous or entertaining, and medium length (5-10 lines).
B) stimulating, relevant, honest, and short (1-5 lines).
C) appealing, informative, persuasive, conversational, and medium length (5-10 lines).
D) entertaining or serious, focused, persuasive, and short (1-5 lines).