Answer to Question 1
C
Answer to Question 2
AIDA stands for attention, interest, desire/conviction, and action.
Attention. Because most sales letters are unsolicited, you must capture the readers' attention in the first couple of lines.
Interest. After capturing the readers' attention, you must build their interest in learning what you have to say and how complying with your request will benefit them.
Desire. The desire/conviction section should convince the readers that they need to have your product or service because of the benefits they will derive from it. Features are interpreted as reader benefits.
Action. The specific action requested should be easy and clear. The action paragraph should motivate readers to respond immediately.
A team of forensic experts working on remains recovered from Ovcara in the former Yugoslavia.
This 1900 photograph of steel factories at night in Duquesne, near Pittsburgh, was tinted by hand. S
Booker T. Washington in his office at Tuskegee Institute, 1900. Washington chose a policy of accommo
Categories of E&M Codes Used for Medical Office Services
Medical assistant extern clarifying externship issues with the office manager.
Injectable Drugs Commonly Stocked in the Medical Office