Author Question: Explain how the writer's relationship with the audience affects a ... (Read 89 times)

saraeharris · **on:** Jun 23, 2018

Explain how the writer's relationship with the audience affects a message.

Question 2

Define primary audience and secondary audience. Be specific.

karmakat49 · **Reply #1 on:** Jun 23, 2018

Answer to Question 1

The writer's relationship with the reader determines the tone and content of the message. If the audience doesn't know the writer, the writer must first establish credibility by assuming a reasonable tone and giving enough evidence to support his or her claims. Typically, an internal audience requires a less formal tone than an external audience.

Answer to Question 2

The primary audience is the individual who will make a decision based on your message. This person usually is the highest-ranking person who receives the message.
The secondary audience consists of those who are affected by the message but do not necessarily have the authority to make the final decision requested.