Chapter 3 Review Planning is an important part of the communication process. Taking the time to plan and prepare your messages will ensure that your professional messages are targeted appropriately for the audience and the purpose of the message. Review what you have learned in this chapter by completing the following questions. Read the scenario, and then answer the corresponding question. Lorraine is a division manager for a consumer products manufacturing company. Lorraine's company has not weathered a recent recession very well. Due to the company's hardships, Lorraine's division is facing a 10 percent budget cut. To avoid eliminating positions, Lorraine would like to convince her employees to take a voluntary 3 percent pay cut. The purpose of Lorraine's message regarding the layoffs is to __________. A. build goodwill with her employees to maintain morale B. eliminate the least productive employees C. persuade the employees to accept a voluntary pay cut
Fill in the blank(s) with correct word
Question 2
Step 4 - Adapt the Message to Audience Needs and Concerns Envisioning your audience members allows you to adapt your message to meet their needs. Professional messages that are adapted to the needs and expectations of the audience build and protect goodwill between you and the recipient of the message. Adaptations include focusing on the audience's viewpoint, communicating ethically and responsibly, building goodwill, and using the right language. Messages that are tailored to the concerns of the audience reflect _________. A. socialism B. a me attitude C. a you attitude
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