Author Question: Which of the following is FALSE concerning the providing of supporting evidence in a sales message? ... (Read 24 times)

kellyjaisingh · **on:** Jun 23, 2018

Which of the following is FALSE concerning the providing of supporting evidence in a sales message?
a. Few people will believe general statements without the support of factual evidence.
b. Since research facts and figures can be boring, general remarks about superior durability and appearance are more effective.
c. Evidence presented must not only be authentic; it must sound authentic, too.
d. Not only do you have an obligation to give information, you should interpret it if necessary and point out how the information will benefit the receiver.

Question 2

Customers deserve good treatment only when they are friendly and agreeable.
Indicate whether the statement is true or false