Author Question: Which of the following is FALSE concerning communication activities at Hallmark? a. Most of the ... (Read 26 times)

Engineer · **on:** Jun 23, 2018

Which of the following is FALSE concerning communication activities at Hallmark?
a. Most of the target market is made up of women consumers.
b. Expansion into international markets has revealed that message appeal is largely influenced by cultural values.
c. In recent years, card offerings have become more streamlined to appeal to typical Americans.
d. Internal communications with employees have been enhanced through the company's intranet and printed news documents.

Question 2

Which of the following guidelines about overcoming intercultural barriers is NOT appropriate?
a. One should study and learn about a person's culture.
b. The person should seek help from a trusted friend who understands the other person's culture.
c. One should be patient and tolerant of ambiguity.
d. One should help the other person overcome his or her cultural barriers by conforming to the new culture.