Answer to Question 1
In the social-business letter format, the letter parts are in the usual position except that the
inside address is placed last, positioned at the bottom left of the page. In addition, there is a
change in the usual punctuation pattern for business letters: The salutation ends with a
comma rather than with a colon. Reference initials, copy notations, and so on, are not
included.
Answer to Question 2
A public relations specialist looks for opportunities to show the company in the best possible
light. On the other hand, a public relations specialist also tries to minimize anything the public
could interpret in a negative way. A public relations specialist tries to win friends and
customers when faced with the opportunity to:
Promote a new business.
Announce a special privilege or service to preferred customers.
Offer special incentives to encourage charge customers to use their credit cards.
Welcome new residentswho are potential customersto the community.
Congratulate someone for a special achievement.
Invite someone to a lecture, art show, demonstration, or film.
Thank someone for his or her business.
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Social Psychologist