Author Question: Employers now recognize that when employees use social media at work, the employees become brand ... (Read 178 times)

tiara099 · **on:** Jun 23, 2018

Employers now recognize that when employees use social media at work, the employees become brand evangelists for the organization.

Indicate whether the statement is true or false.

Question 2

When responding to a negative post or complaint, a template should be used to ensure the response follows corporate guidelines.

Indicate whether the statement is true or false.

Jordin Calloway · **Reply #1 on:** Jun 23, 2018

Answer to Question 1

Answer: True
Explanation: Many businesses have come to realize that employees can be effective brand evangelists in their use of social mediaif the company provides guidelines for employees to follow and if employees are trained to communicate effectively within those guidelines.

Answer to Question 2

Answer: False
Explanation: Do not use a template or a generic message to respond to negative posts or even complaint emails. Research shows that social media audiences respond much better to personal-sounding responses than to impersonal ones.