Author Question: When online purchases are backed by guarantees and other security measures, which cultural group is ... (Read 30 times)

krzymel · **on:** Jun 23, 2018

When online purchases are backed by guarantees and other security measures, which cultural group is most likely to be willing to make the online purchase?

A) Power cultures
B) Communist cultures
C) Individualistic cultures
D) Middle Eastern cultures
E) Collectivist cultures

Question 2

When social media is used for marketing purposes, the main goal is to _____.

A) engage the audience
B) give the audience something of value
C) make the audience trust the company
D) motivate the browser to return to your site
E) inspire browsers to become customers

chreslie · **Reply #1 on:** Jun 23, 2018

Answer to Question 1

Answer: C
Explanation: C) Research suggests that individualistic cultures (which are prevalent in developed economies like the U.S.) are more likely to trust e-commerce because purchases are backed by mechanisms based on individualistic cultural norms: guarantees, laws and policies, and security measures.

Answer to Question 2

Answer: E
Explanation: E) In business, social media content is most effective when it engages your audience, gives them something of value, makes them trust your company, persuades them to share information with others, and motivates them to return to your site. When social media content is used for marketing, its main goal is to inspire browsers to become customers.