The ________ research, which tracked and recorded the overall online and retail purchases of 400 customers over a six-week period, found that grocery.com captures more than 60 of customers' weekly shopping orders and reinforced the potential of consumer-direct for groceries and household consumables.
a. store audit
b. single-source data research
c. diary panel
d. loyalty purchase analysis
Question 2
Even if they are a member of a buying team, the contact (who the salesperson is calling on) always has the most influence over the buying decision.
Indicate whether the statement is true or false
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