The ________ research, which tracked and recorded the overall online and retail purchases of 400 customers over a six-week period, found that grocery.com captures more than 60 of customers' weekly shopping orders and reinforced the potential of consumer-direct for groceries and household consumables.
a. store audit
b. single-source data research
c. diary panel
d. loyalty purchase analysis
Question 2
Even if they are a member of a buying team, the contact (who the salesperson is calling on) always has the most influence over the buying decision.
Indicate whether the statement is true or false
The overlapping relationship among research, evidence-based practice
Research Methods
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