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Author Question: The ________ research, which tracked and recorded the overall online and retail purchases of 400 ... (Read 74 times)

bobthebuilder

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on: Jun 28, 2018
The ________ research, which tracked and recorded the overall online and retail purchases of 400 customers over a six-week period, found that grocery.com captures more than 60 of customers' weekly shopping orders and reinforced the potential of consumer-direct for groceries and household consumables.
 a. store audit
 b. single-source data research
 c. diary panel
 d. loyalty purchase analysis

Question 2

Even if they are a member of a buying team, the contact (who the salesperson is calling on) always has the most influence over the buying decision.
 
 Indicate whether the statement is true or false


skipfourms123

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Reply #1 on: Jun 28, 2018
Answer to Question 1

c

Answer to Question 2

F


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