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Author Question: _____ measures the extent to which consumers are talking about a business or product. A) Goals ... (Read 93 times)

sheilaspns

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on: Jun 23, 2018
_____ measures the extent to which consumers are talking about a business or product.
 
  A) Goals
  B) Quantifiable metrics
  C) Interactive dynamic formats
  D) Costs
  E) Qualitative analysis

Question 2

To be successful in the use of social media, a firm must be _____.
 
  A) creative
  B) strategic
  C) flexible
  D) daring
  E) open-minded


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dlook33

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Reply #1 on: Jun 23, 2018
Answer to Question 1

Answer: E
Explanation: E) Qualitative analysis helps you gauge if, where, and to what extent people are talking positively or negatively about your business or product online.

Answer to Question 2

Answer: B
Explanation: B) Businesses use social media more strategically than individuals do and have invested significant resources in researching how to use social media to communicate effectively with customers.


sheilaspns

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Reply 2 on: Jun 23, 2018
Gracias!

mcabuhat

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Reply 3 on: Yesterday
Excellent

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