Author Question: _____ measures the extent to which consumers are talking about a business or product. A) Goals ... (Read 71 times)

sheilaspns · **on:** Jun 23, 2018

_____ measures the extent to which consumers are talking about a business or product.

A) Goals
B) Quantifiable metrics
C) Interactive dynamic formats
D) Costs
E) Qualitative analysis

Question 2

To be successful in the use of social media, a firm must be _____.

A) creative
B) strategic
C) flexible
D) daring
E) open-minded

dlook33 · **Reply #1 on:** Jun 23, 2018

Answer to Question 1

Answer: E
Explanation: E) Qualitative analysis helps you gauge if, where, and to what extent people are talking positively or negatively about your business or product online.

Answer to Question 2

Answer: B
Explanation: B) Businesses use social media more strategically than individuals do and have invested significant resources in researching how to use social media to communicate effectively with customers.