_____ measures the extent to which consumers are talking about a ...

[sheilaspns]

_____ measures the extent to which consumers are talking about a business or product.
 
  A) Goals
  B) Quantifiable metrics
  C) Interactive dynamic formats
  D) Costs
  E) Qualitative analysis

Question 2

To be successful in the use of social media, a firm must be _____.
 
  A) creative
  B) strategic
  C) flexible
  D) daring
  E) open-minded

[dlook33]

Answer to Question 1

Answer: E
Explanation: E) Qualitative analysis helps you gauge if, where, and to what extent people are talking positively or negatively about your business or product online.

Answer to Question 2

Answer: B
Explanation: B) Businesses use social media more strategically than individuals do and have invested significant resources in researching how to use social media to communicate effectively with customers.

[sheilaspns]

TYSM

[T4T]

Excellent