Author Question: Which of the following excerpts from a sales message is an example of the social proof technique? ... (Read 262 times)

jessicacav · **on:** Jun 23, 2018

Which of the following excerpts from a sales message is an example of the social proof technique?

A) Act now Our special limited time offer expires soon
B) Did you know that our product has almost twice the computing power of the other handheld devices available today?
C) Be the envy of your friends and coworkers by purchasing this first-generation product today.
D) This device gives you the functionality of a laptop and the portability of a PDA.
E) Several Fortune 500 companies have purchased over 200,000 of these devices for their top executives.

Question 2

How will establishing a clear vision and concrete goals help the team reach their goals?

A) By reminding the team why the work is important.
B) By helping others feel pride in their work
C) By displaying an understanding of the emotions of team members.
D) By acknowledging the frustrations of team members
E) By making it possible for team members to succeed.

vkodali · **Reply #1 on:** Jun 23, 2018

Answer to Question 1

Answer: E
Explanation: E) Desire can be created through authority, social proof, or perceived scarcity. Social proof is when people follow the lead of others they respect. Telling the audience that this device is used by the top executives at various companies, they are using the social proof technique.

Answer to Question 2

Answer: A
Explanation: A) The best teams share a concrete goal and vision for success. Success may mean that the organization will better understand the competition or that each team member will receive a bonus. If team members lose sight of the goal, remind them of their vision for success and why it is important.