Author Question: What type of persuasive message is being developed when you establish that a problem exists, and can ... (Read 89 times)

Coya19@aol.com · **on:** Jun 23, 2018

What type of persuasive message is being developed when you establish that a problem exists, and can show how your solution is effective?

A) Recommendations
B) Request for favors
C) Customer claims
D) Sales messages
E) Goodwill message

Question 2

A persuasive appeal that uses _____ may be supported by including a small or free gift.

A) consistency
B) social proof
C) liking
D) reciprocity
E) scarcity

emsimon14 · **Reply #1 on:** Jun 23, 2018

Answer to Question 1

Answer: A
Explanation: A) When you make a recommendation, you establish that a problem or a need exists, and then you show how your solution is effective. The content of your recommendation can include a range of persuasive elements: focusing on benefits, anticipating objections, building credibility, constructing a logical argument, and appealing to the audience's emotion.

Answer to Question 2

Answer: D
Explanation: D) People typically want to reciprocate if they receive a gift. The gift can be as small as a compliment or a recommendation of a book to read. Persuasive appeals often include a free gift.