What type of persuasive message is being developed when you ...

[Coya19@aol.com]

What type of persuasive message is being developed when you establish that a problem exists, and can show how your solution is effective?
 
  A) Recommendations
  B) Request for favors
  C) Customer claims
  D) Sales messages
  E) Goodwill message

Question 2

A persuasive appeal that uses _____ may be supported by including a small or free gift.
 
  A) consistency
  B) social proof
  C) liking
  D) reciprocity
  E) scarcity

[emsimon14]

Answer to Question 1

Answer: A
Explanation: A) When you make a recommendation, you establish that a problem or a need exists, and then you show how your solution is effective. The content of your recommendation can include a range of persuasive elements: focusing on benefits, anticipating objections, building credibility, constructing a logical argument, and appealing to the audience's emotion.

Answer to Question 2

Answer: D
Explanation: D) People typically want to reciprocate if they receive a gift. The gift can be as small as a compliment or a recommendation of a book to read. Persuasive appeals often include a free gift.

[Coya19@aol.com]

Excellent

[FergA]

TYSM