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Author Question: The idea that people like to make decisions similar to ones they had made in the past supports the ... (Read 127 times)

krzymel

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on: Jun 23, 2018
The idea that people like to make decisions similar to ones they had made in the past supports the principle of _____.
 
  A) social proof
  B) liking
  C) scarcity
  D) consistency
  E) reciprocity

Question 2

An advertisement that emphasizes crash test ratings appeals to the audiences' desire for _____.
 
  A) self-esteem
  B) love
  C) safety
  D) belonging
  E) self-actualization


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taylorsonier

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Reply #1 on: Jun 23, 2018
Answer to Question 1

Answer: D
Explanation: D) People like to act consistently and to make decisions similar to the ones they made in the past. Persuasive appeals often remind the audience of past decisions.

Answer to Question 2

Answer: C
Explanation: C) An advertisement emphasizing positive crash test ratings and rollover test results appeals to people's desire for safety features in the automobile they purchase.


krzymel

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Reply 2 on: Jun 23, 2018
Thanks for the timely response, appreciate it

raenoj

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Reply 3 on: Yesterday
:D TYSM

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