Author Question: Marketing messages nearly always compete with messages from other companies who are trying to reach ... (Read 130 times)

ap345 · **on:** Jun 23, 2018

Marketing messages nearly always compete with messages from other companies who are trying to reach the same audience.

Indicate whether the statement is true or false.

Question 2

When creating advertising for mobile devices, what should marketers do to make their ad more effective?

A) Place additional promotions on smartphone apps
B) Use Facebook ads
C) Keep promotional messages interactive
D) Keep promotional messages fast and straightforward
E) Include several embedded links within the website

annierak · **Reply #1 on:** Jun 23, 2018

Answer to Question 1

Answer: TRUE
Explanation: Give your reader a good reason for granting your claim. Show how the individual or organization is responsible for the problem, and appeal to your reader's sense of fair play, goodwill, or moral responsibility.

Answer to Question 2

Answer: D
Explanation: D) If you are involved with creating mobile marketing or sales messages, keep two essential points in mind. First, like all mobile messages, promotional messages need to be kept short and simple. Second, the mobile experience needs to be fast and straightforward. Mobile users are often time-constrained, and they will quickly abandon websites that don't load quickly or are confusing to navigate.