Answer to Question 1
Answer: Marketing and sales messages use the same basic techniques as other persuasive messages, with the added emphasis of encouraging someone to participate in a commercial transaction. Although many people use the terms marketing message and sales message interchangeably, there is an important difference: Marketing messages usher potential buyers through the purchasing process without asking them to make an immediate decision. Sales messages take over at that point, encouraging potential buyers to make a purchase decision then and there. Marketing messages focus on such tasks as introducing new brands to the public and encouraging customers to visit websites for more information, whereas sales messages make an explicit request for people to buy a specific product or service.
Answer to Question 2
Answer: If you are involved with creating mobile marketing or sales messages, keep two essential points in mind. First, like all mobile messages, promotional messages need to be short and simple. Second, the mobile experience needs to be fast and straightforward. Mobile users are often time-constrained, and they will quickly abandon websites that don't load quickly or are confusing to navigate.
The functional structure of the peripheral nervous system. (A) Afferent or sensory neurons carry sen
Ochem molecule contrast chart
Nonverbal communications convey strong, powerful messages that may be negative or positive.
All messages must be documented and placed in the patient's chart.
How lateral inhibition produces contrast enhancement. (Based on Ratliff, 1972.)
Bar-eye phenotypes in contrast to the wild-type eye in Drosophila