This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Why is it especially important in marketing and sales messages to avoid implying offers or promises ... (Read 110 times)

silviawilliams41

  • Hero Member
  • *****
  • Posts: 560
on: Jun 23, 2018
Why is it especially important in marketing and sales messages to avoid implying offers or promises you cannot fulfill?
 
  What will be an ideal response?

Question 2

In the practice of ________, behaviorally targeted ads from one website follow an online shopper when he or she moves on to other websites.
 
  A) flanking
  B) remarketing
  C) cyber stalking
  D) stealth advertising
  E) unethical marketing


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

bookworm410

  • Sr. Member
  • ****
  • Posts: 341
Reply #1 on: Jun 23, 2018
Answer to Question 1

Answer: In many states, marketing and sales messages are binding contracts. Therefore, dishonesty in a sales message can lead to unfavorable legal action. For ethical reasons, it is always vital to avoid making promises you and your organization cannot keep.

Answer to Question 2

Answer: B
Explanation: B) In remarketing, behaviorally targeted ads follow users as they move from website to website.


silviawilliams41

  • Hero Member
  • *****
  • Posts: 560
Reply #2 on: Jun 23, 2018
Thank you :)


bookworm410

  • Sr. Member
  • ****
  • Posts: 341
Reply #3 on: Jun 23, 2018
Happy to help you


« previous next »
 

Did you know?

Thyroid conditions may make getting pregnant impossible.

Did you know?

The U.S. Preventive Services Task Force recommends that all women age 65 years of age or older should be screened with bone densitometry.

Did you know?

In 2010, opiate painkllers, such as morphine, OxyContin®, and Vicodin®, were tied to almost 60% of drug overdose deaths.

Did you know?

All adults should have their cholesterol levels checked once every 5 years. During 2009–2010, 69.4% of Americans age 20 and older reported having their cholesterol checked within the last five years.

Did you know?

Atropine was named after the Greek goddess Atropos, the oldest and ugliest of the three sisters known as the Fates, who controlled the destiny of men.

The Trundholm Sun chariot pulled by a horse is a sculpture believed to be illustrating an important The Trundholm Sun chariot pulled by a horse is a sculpture believed to be illustrating an important
Einstein - The important thing... Einstein - The important thing...
Animal carcasses like this South African wildebeest provide important nutrition for both hunters and Animal carcasses like this South African wildebeest provide important nutrition for both hunters and
Avoid working with your elbows lifted. Avoid working with your elbows lifted.
Marketing Management, 4th Edition Marketing Management, 4th Edition
Mishu wants to invest an inheritance of $20,000 for one year. His credit union offers 8.85% for ... Mishu wants to invest an inheritance of $20,000 for one year. His credit union offers 8.85% for ...
Video: Exercise and cardiac output

For a complete list of videos, visit our video library