This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Why is it especially important in marketing and sales messages to avoid implying offers or promises ... (Read 123 times)

silviawilliams41

  • Hero Member
  • *****
  • Posts: 560
on: Jun 23, 2018
Why is it especially important in marketing and sales messages to avoid implying offers or promises you cannot fulfill?
 
  What will be an ideal response?

Question 2

In the practice of ________, behaviorally targeted ads from one website follow an online shopper when he or she moves on to other websites.
 
  A) flanking
  B) remarketing
  C) cyber stalking
  D) stealth advertising
  E) unethical marketing


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

bookworm410

  • Sr. Member
  • ****
  • Posts: 341
Reply #1 on: Jun 23, 2018
Answer to Question 1

Answer: In many states, marketing and sales messages are binding contracts. Therefore, dishonesty in a sales message can lead to unfavorable legal action. For ethical reasons, it is always vital to avoid making promises you and your organization cannot keep.

Answer to Question 2

Answer: B
Explanation: B) In remarketing, behaviorally targeted ads follow users as they move from website to website.


silviawilliams41

  • Hero Member
  • *****
  • Posts: 560
Reply #2 on: Jun 23, 2018
Thank you :)


bookworm410

  • Sr. Member
  • ****
  • Posts: 341
Reply #3 on: Jun 23, 2018
Happy to help you


« previous next »
 

Did you know?

The average person is easily confused by the terms pharmaceutics and pharmacology, thinking they are one and the same. Whereas pharmaceutics is the science of preparing and dispensing drugs (otherwise known as the science of pharmacy), pharmacology is the study of medications.

Did you know?

About 60% of newborn infants in the United States are jaundiced; that is, they look yellow. Kernicterus is a form of brain damage caused by excessive jaundice. When babies begin to be affected by excessive jaundice and begin to have brain damage, they become excessively lethargic.

Did you know?

The National Institutes of Health have supported research into acupuncture. This has shown that acupuncture significantly reduced pain associated with osteoarthritis of the knee, when used as a complement to conventional therapies.

Did you know?

An identified risk factor for osteoporosis is the intake of excessive amounts of vitamin A. Dietary intake of approximately double the recommended daily amount of vitamin A, by women, has been shown to reduce bone mineral density and increase the chances for hip fractures compared with women who consumed the recommended daily amount (or less) of vitamin A.

Did you know?

Fatal fungal infections may be able to resist newer antifungal drugs. Globally, fungal infections are often fatal due to the lack of access to multiple antifungals, which may be required to be utilized in combination. Single antifungals may not be enough to stop a fungal infection from causing the death of a patient.

This chart illustrates the “drip down” model of government. In this, politics is formed by the soc This chart illustrates the “drip down” model of government. In this, politics is formed by the soc
Nonverbal communications convey strong, powerful messages that may be negative or positive. Nonverbal communications convey strong, powerful messages that may be negative or positive.
a) Lunge with your legs open to the table. b) Avoid lunging with your legs close to table. a) Lunge with your legs open to the table. b) Avoid lunging with your legs close to table.
Hydrolysis reactions for some biochemically important phosphate compounds (part 3) Hydrolysis reactions for some biochemically important phosphate compounds (part 3)
At what speed does Grogzetti need to take the curve to avoid sliding? At what speed does Grogzetti need to take the curve to avoid sliding?
When exercising outdoors, especially on a hot, sunny day, it is important to stay adequately hydrate When exercising outdoors, especially on a hot, sunny day, it is important to stay adequately hydrate
Video: Muscle Fatigue and Recovery

For a complete list of videos, visit our video library