This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Why is it especially important in marketing and sales messages to avoid implying offers or promises ... (Read 70 times)

silviawilliams41

  • Hero Member
  • *****
  • Posts: 560
on: Jun 23, 2018
Why is it especially important in marketing and sales messages to avoid implying offers or promises you cannot fulfill?
 
  What will be an ideal response?

Question 2

In the practice of ________, behaviorally targeted ads from one website follow an online shopper when he or she moves on to other websites.
 
  A) flanking
  B) remarketing
  C) cyber stalking
  D) stealth advertising
  E) unethical marketing


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

bookworm410

  • Sr. Member
  • ****
  • Posts: 341
Reply #1 on: Jun 23, 2018
Answer to Question 1

Answer: In many states, marketing and sales messages are binding contracts. Therefore, dishonesty in a sales message can lead to unfavorable legal action. For ethical reasons, it is always vital to avoid making promises you and your organization cannot keep.

Answer to Question 2

Answer: B
Explanation: B) In remarketing, behaviorally targeted ads follow users as they move from website to website.


silviawilliams41

  • Hero Member
  • *****
  • Posts: 560
Reply #2 on: Jun 23, 2018
Thank you :)


bookworm410

  • Sr. Member
  • ****
  • Posts: 341
Reply #3 on: Jun 23, 2018
Happy to help you


« previous next »
 

Did you know?

As the western states of America were settled, pioneers often had to drink rancid water from ponds and other sources. This often resulted in chronic diarrhea, causing many cases of dehydration and death that could have been avoided if clean water had been available.

Did you know?

More than nineteen million Americans carry the factor V gene that causes blood clots, pulmonary embolism, and heart disease.

Did you know?

Coca-Cola originally used coca leaves and caffeine from the African kola nut. It was advertised as a therapeutic agent and "pickerupper." Eventually, its formulation was changed, and the coca leaves were removed because of the effects of regulation on cocaine-related products.

Did you know?

Each year in the United States, there are approximately six million pregnancies. This means that at any one time, about 4% of women in the United States are pregnant.

Did you know?

In inpatient settings, adverse drug events account for an estimated one in three of all hospital adverse events. They affect approximately 2 million hospital stays every year, and prolong hospital stays by between one and five days.

It's important to take all your antibiotics It's important to take all your antibiotics
Nonverbal communications convey strong, powerful messages that may be negative or positive. Nonverbal communications convey strong, powerful messages that may be negative or positive.
A block of wood should be used to avoid the possibility of doing damage to components supported by ... A block of wood should be used to avoid the possibility of doing damage to components supported by ...
Washing hands and removing jewelry are two important safety habits all service technicians ... Washing hands and removing jewelry are two important safety habits all service technicians ...
Basic Marketing Research: Using Microsoft Excel Data Analysis Basic Marketing Research: Using Microsoft Excel Data Analysis
Marketing: Real People, Real Choices Marketing: Real People, Real Choices
Video: Blood Flow Through the Kidneys

For a complete list of videos, visit our video library