Author Question: Successful marketing and sales messages match the product's selling points to the audience's primary ... (Read 37 times)

leilurhhh · **on:** Jun 23, 2018

Successful marketing and sales messages match the product's selling points to the audience's primary needs or emotional concerns.

Indicate whether the statement is true or false.

Question 2

Using the AIDA approach with social media

A) requires the same steps as the AIDA approach with conventional media.
B) does not work at all.
C) requires a different, more interactive approach.
D) requires a more rigid approach.
E) requires a stronger attention getting technique.

pangili4 · **Reply #1 on:** Jun 23, 2018

Answer to Question 1

Answer: TRUE
Explanation: A good example of matching selling points to needs is a hybrid car whose primary selling point, its great gas mileage, matches its customers' emotional needs, the desire to feel they are helping the world by burning less fossil fuel and creating less pollution.

Answer to Question 2

Answer: C
Explanation: C) The AIDA model and similar approaches have been successful with marketing and sales messages for decades, but in the social media landscape consumers are more apt to look for product information from other consumers, not the company's marketing those products. Consequently, your emphasis should shift to encouraging and participating in online conversations.