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Author Question: Why is it especially important in marketing and sales messages to avoid implying offers or promises ... (Read 114 times)

silviawilliams41

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on: Jun 23, 2018
Why is it especially important in marketing and sales messages to avoid implying offers or promises you cannot fulfill?
 
  What will be an ideal response?

Question 2

In the practice of ________, behaviorally targeted ads from one website follow an online shopper when he or she moves on to other websites.
 
  A) flanking
  B) remarketing
  C) cyber stalking
  D) stealth advertising
  E) unethical marketing


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bookworm410

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Reply #1 on: Jun 23, 2018
Answer to Question 1

Answer: In many states, marketing and sales messages are binding contracts. Therefore, dishonesty in a sales message can lead to unfavorable legal action. For ethical reasons, it is always vital to avoid making promises you and your organization cannot keep.

Answer to Question 2

Answer: B
Explanation: B) In remarketing, behaviorally targeted ads follow users as they move from website to website.


silviawilliams41

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Reply #2 on: Jun 23, 2018
Thank you :)


bookworm410

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Reply #3 on: Jun 23, 2018
Happy to help you


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