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Author Question: Personality, attitudes, lifestyle and other psychological characteristics of an audience are known ... (Read 76 times)

Medesa

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  • Posts: 507
on: Jun 23, 2018
Personality, attitudes, lifestyle and other psychological characteristics of an audience are known as what?
 
  A) Demographics
  B) Target market
  C) Culture
  D) Psychographics
  E) Attributes

Question 2

The age, gender, income, education and other quantifiable characteristic of people are called what?
 
  A) Demographics
  B) Target market
  C) Culture
  D) Psychographics
  E) Attributes


aprice35067

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  • Posts: 337
Reply #1 on: Jun 23, 2018
Answer to Question 1

Answer: D
Explanation: D) Psychographics include personality, attitudes, lifestyle, and other psychological characteristics. When analyzing your audiences, take into account their cultural expectations and practices so that you don't undermine your persuasive message by using an inappropriate appeal or by organizing your message in a way that seems unfamiliar or uncomfortable to your readers.

Answer to Question 2

Answer: A
Explanation: A) To understand and categorize audience needs, you can refer to specific information, such as demographicsthe age, gender, occupation, income, education, and other quantifiable characteristics of the people you're trying to persuade.


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