Answer to Question 1
Answer: The production quality of your messagethe total effect of page or screen design, graphical elements, typography, and so onplays an important role in its effectiveness. A polished, inviting design not only makes your document easier to read but also conveys a sense of professionalism and importance. Design affects readability in two important ways. First, depending on how they are used, design elements can increase or decrease the effectiveness of your message. Second, the visual design sends a nonverbal message to your readers, influencing their perceptions of the communication before they read a single word. To increase the chance that readers will read your messages, be generous with white space; it makes pages and screens feel less intimidating and easier to read. Typeface refers to the physical design of letters, numbers, and other text characters. (Font and typeface are often used interchangeably, although strictly speaking, a font is a set of characters in a given typeface.) Typeface influences the tone of your message, making it look authoritative or friendly, businesslike or casual, classic or modern, and so on. Type style refers to any modification that lends contrast or emphasis to type, including boldface, italic, underlining, and color.
Answer to Question 2
Answer: E
Explanation: E) Format simply. Avoid anything that is likely to get in the way of fast, easy reading, including busy typefaces, complex graphics, and complicated layouts.
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