Promotional messages developed for mobile devices need to A) ...

[Pea0909berry]

Promotional messages developed for mobile devices need to
 
  A) build a story one link at a time.
  B) immediately generate desire.
  C) have a strong call to action.
  D) have significant levels of detail.
  E) be fast and straightforward.

Question 2

Because using a mobile device is so convenient, most mobile users aren't pressed for time; so, they enjoy receiving intricate promotional messages.
 
  Indicate whether the statement is true or false.

[katara]

Answer to Question 1

Answer: E
Explanation: E) First, like all mobile messages, promotional messages need to be kept short and simple. Second, the mobile experience needs to be fast and straightforward. Mobile users are often time-constrained, and they will quickly abandon websites that don't load quickly or are confusing to navigate.

Answer to Question 2

Answer: FALSE
Explanation: Mobile users are often time-constrained, so promotional messages must be fast and straightforward.