________ data provides information about an individual's ...

[abarnes]

________ data provides information about an individual's personality, attitudes, lifestyle, and other psychological characteristics.
 
  A) Demographic
  B) Ideographic
  C) Psychographic
  D) Direct
  E) Persuasive

Question 2

The best way to persuade an audience to do something is to
 
  A) convince them that their existing motivations are unreasonable.
  B) change their motivation by suggesting that they are unsophisticated.
  C) align your message with their existing motivation.
  D) use scare tactics to describe the consequences of failing to do what you have asked.
  E) shame them into doing what you want.

[efwsefaw]

Answer to Question 1

Answer: C
Explanation: C) Psychographics profile the inner aspects of a population  personality, attitudes, beliefs, and so on.

Answer to Question 2

Answer: C
Explanation: C) Effective persuasive messages are closely aligned with audience motivations, those forces that drive people to satisfy their various wants and needs. These motivations can range from safety and security to power and control, achievement, self-actualization, and more.