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Author Question: Which of the following is an example of psychographic information? A) age B) occupation C) ... (Read 61 times)

berenicecastro

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on: Jun 23, 2018
Which of the following is an example of psychographic information?
 
  A) age
  B) occupation
  C) lifestyle
  D) income
  E) education

Question 2

In general, the best persuasive messages ________ the audience's motivations.
 
  A) avoid mentioning
  B) downplay
  C) openly address
  D) dismiss
  E) eliminate


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CourtneyCNorton

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Reply #1 on: Jun 23, 2018
Answer to Question 1

Answer: C
Explanation: C) Age, occupation, and income are all demographic characteristics. Lifestyle is one of the psychographic categories, which include attitudes, personality, and other personal and psychological traits.

Answer to Question 2

Answer: C
Explanation: C) The best persuasive messages pay close attention to their audience's motivationthe forces that drive people to satisfy their needs. If the message can harness the motivation of its audience, the message is likely to be a success.


berenicecastro

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Reply 2 on: Jun 23, 2018
Great answer, keep it coming :)

nguyenhoanhat

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Reply 3 on: Yesterday
YES! Correct, THANKS for helping me on my review

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