Answer to Question 1
Answer: (1) Will the bad news come as a shock to my audience? (2) Does the audience prefer short messages that get right to the point? (3) How important is this news to my audience? (4) Do I need to maintain a close working relationship with the audience? (5) Do I need to get the audience's attention? (6) What is my organization's preferred style for delivering bad news?
Answer to Question 2
Answer: (1) Avoid a negative or uncertain conclusionthere's no need to refer to, repeat, or apologize for the bad news. (2) Manage future correspondence. Don't encourage additional communication unless you're willing to discuss your decision in more detail. (3) Be optimistic about the future instead of anticipating problems with statements such as, Should you have any further problems, please let me know. (4) Be sincere, avoiding meaningless clichs.
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