Author Question: When the Schmidt Pen Company was faced with the change in its production process because of new ... (Read 65 times)

skymedlock · **on:** Jun 28, 2018

When the Schmidt Pen Company was faced with the change in its production process because of new legislation, managers needed information about what was happening and why was it happening. This is an example of a ________ problem.
a. discovery-oriented decision
b. research-oriented decision
c. strategy-oriented decision
d. marketing-oriented decision

Question 2

Craig is a salesperson for an industrial equipment company. Craig calls on factories and spends most of his time talking with equipment operators who work on the factory floor. While Craig is able to get the equipment operators interested in his products, he is often unable to make a sale. Craig needs to work on:
a. determining other purchase decision influencers.
b. improving his products.
c. improving his attitude.
d. his cold canvassing ability.
e. his record keeping.