Author Question: The ________ of a business message summarizes what you want your audience members to do or think and ... (Read 90 times)

saliriagwu · **on:** Jun 24, 2018

The ________ of a business message summarizes what you want your audience members to do or think and why they should do so.

A) topic
B) scope
C) sequence
D) main idea
E) narrative

Question 2

In a business message, the range of information you present, the overall length, and the level of detail is known as your

A) coverage.
B) inclusion.
C) depth.
D) requirement.
E) scope.

Moriaki · **Reply #1 on:** Jun 24, 2018

Answer to Question 1

Answer: D
Explanation: D) The main idea helps you establish the goals and general strategy of the message, and it summarizes two vital considerations: (1) what you want your audience members to do or think and (2) why they should do so.

Answer to Question 2

Answer: E
Explanation: E) The scope of a message pertains to its range of information, overall length, and level of detail. Business messages are sequenced in either the direct approach or the indirect approach.