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Author Question: A crosstabulation in Microsoft Excel is known as a a. scatter plot. b. bar chart. c. histogram. ... (Read 122 times)

RYAN BANYAN

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A crosstabulation in Microsoft Excel is known as a
 a. scatter plot.
  b. bar chart.
  c. histogram.
  d. PivotTable.

Question 2

For a sample of 200 recent credit-card customers of a company's on-line store, the following data are available: the dollar amount of merchandise ordered during the visit, how much time (minutes) the customer spent at the site during the purchase visit, and whether the customer used a Visa, Master Card, or other. Describe the format of a linear regression equation for estimating the dollar amount of the order on the basis of the other variables described above. If any qualitative variables are used, indicate the strategy for coding them.



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Answer to Question 1

D

Answer to Question 2

Although we have three types of credit cards (Visa, MasterCard, and other), this information can be represented by only two qualitative variables. The equation will have this form: Dollars = b0 + b1Minutes + b2Visa + b3MasterCard. The coding of the two qualitative variables: Visa=1 if customer used Visa card, otherwise=0; and MasterCard=1 if customer used MasterCard, otherwise=0 . For example, the data for a customer who spent 50 during a 10-minute visit to the site and used Master Card could be listed as 50, 10, 0, and 1 . If the same customer had used a card other than Visa or MasterCard, her data could have been listed as 50, 10, 0, and 0.




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