Recently, an analyst in a company's marketing department surveyed customers regarding how often they buy a particular product.
One customer indicated that she purchased the product 17 times in the last six months, but the analyst recorded the response as 71 times. This is an example of observer bias. Indicate whether the statement is true or false
Question 2
In a box-and-whisker plot, the whiskers represent the ________.
A) Q1 and Q3
B) minimum and maximum values
C) median and mode
D) cumulative frequencies
A physical therapist exercising the patient’s leg in a physical therapy department.
Basic Marketing Research: Using Microsoft Excel Data Analysis
Marketing: An Introduction, 7th Edition
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