Author Question: Before undertaking a marketing plan, who is responsible for determining the target audience? A) ... (Read 54 times)

Alainaaa8 · **on:** Jun 25, 2018

Before undertaking a marketing plan, who is responsible for determining the target audience?

A) The medical office manager
B) The physician assistant
C) The administrative medical assistant
D) The clinical medical assistant

Question 2

All of the following should be considered when targeting a certain patient population except:

A) the type of advertising.
B) the method of advertising.
C) the demographic of the patients being targeted.
D) the office manager's preference for patient type.