Author Question: Harvard business professor Theodore Levitt has a. drawn an analogy between advertising and art. ... (Read 108 times)

Mollykgkg

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Harvard business professor Theodore Levitt has
 
 

a. drawn an analogy between advertising and art.
  b. proven the possibility of effective subliminal advertising.
  c. argued that the process of production today creates the very wants it then satisfies.
  d. invented the concept of puffery.



Question 2

The media with the greatest advertising influence over children is
 
 

a. radio. b. television.
  c. Internet. d. magazines




kaykay69

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Answer to Question 1

a

Answer to Question 2

b



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