Author Question: Serena, a salesperson for ADA Industrial Lighting, has a good system for keeping track of her ... (Read 228 times)

altibaby · **on:** Jun 28, 2018

Serena, a salesperson for ADA Industrial Lighting, has a good system for keeping track of her customers' information. However, her information system is not integrated with her company's information system and that often creates problems with being informed about issues such as customer order times, inventory levels, and customer service history. Serena and her company (ADA) could probably benefit from:
a. installing and using customer relationship management (CRM) software.
b. giving Serena more control over her territory so she doesn't have to rely on her company for information.
c. giving Serena a cell phone so she can call to get the information when she needs it.
d. having Serena fill out more detailed call reports so that ADA has better insight into how Serena is managing her territory.
e. providing Serena with a client re-order monitoring (CRM) tool.

Question 2

For many events and behaviors, the best reference time frame to avoid recall loss seems to be between two months
to one half year.
a. True
b. False
Indicate whether the statement is true or false