Religious influences have little effect on consumer behavior.
Indicate whether the statement is true or false
Question 2
One of the four sequential components of effective follow-up is interact. Which of the following best describes the interact component?
a. The salesperson acts to minimize the number of critical encounters with the buyer in order to encourage effective dialogue and involvement between the salesperson and the buyer.
b. The salesperson acts to maximize the number of critical encounters with the buyer in order to encourage effective dialogue and involvement between the salesperson and the buyer.
c. The salesperson allows the customer to interact with other members of the selling organization, thereby reducing the strain on the salesperson.
d. The salesperson interacts with the buyer until the purchase decision is finalized and the product is installed.
e. None of these accurately describes the interact component.
Explaining Behavior
B. F. Skinner documented how operant conditioning changes behavior.
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