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Author Question: The primary psychological influences on consumer behavior are A) perception, motives, learning, ... (Read 128 times)

chandani

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on: Jun 29, 2018
The primary psychological influences on consumer behavior are
 A) perception, motives, learning, attitudes, personality, and lifestyles.
  B) attitudes, perception, retention, exposure, roles, and lifestyles.
  C) attitudes, perception, social class, culture, and learning.
  D) perception, motives, reference groups, social class, and personality.
  E) lifestyles, personality, perception, motives, attitudes, and culture.

Question 2

As an advertiser, what tools can you use to make your home page as popular as possible?


Moriaki

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Reply #1 on: Jun 29, 2018
Answer to Question 1

A

Answer to Question 2

You can run display/banner ads at high-traffic sites. This will offer a relatively high level of exposure to an advertising message that can then send the surfer to your site. You can place display/banner ads on sites that attract specific market niches relevant to your brand to encourage travel to your site. You can register your site with an online search engine, selecting keywords so that your website address and a click-through connection will appear when users type in any of these keywords during a search. You can opt for a paid search with this engine to have ads for your site placed next to search results. You can offer widgets that allow users to customize the information they'd like to regularly receive from you. Finally, you can use traditional media as effective ways to raise interest and communicate how to get to your site.


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