Which of the following is TRUE?
a. A filter question can be used to determine if a questionnaire respondent is familiar with a certain topic.
b. Any questionnaire response is a good response.
c. Telescoping error refers to the fact that people tend to remember only events that have occurred ratherrecently.
d. An optimal reference period used for framing questions is about one year.
e. All of the above are false.
Question 2
Opinion leaders have an influence primarily because they
a. dislike the products.
b. have a satisfaction with their present knowledge of a product category.
c. have a need to be alone.
d. have no vested interest in whether consumers actually heed their opinions.
e. have an intrinsic interest in and enjoyment of products.
