The key features of the ___________________ scale are a set of ...

[renzo156]

The key features of the ___________________ scale are a set of statements with which respondents indicate a
  level of agreement.
 Fill in the blank(s) with correct word

Question 2

Certain individuals within groups are influential because
 a. consumers need someone to follow.
  b. their power of expertise makes others want to follow.
  c. of coercion most of the time.
  d. of the need for cognition.
  e. of the need for group affect elicited by certain individuals.

[rosiehomeworddo]

Answer to Question 1

summated-ratings

Answer to Question 2

B