Author Question: In a recent survey, those who brushed their teeth often under-reported the activity, while those who ... (Read 73 times)

JGIBBSON · **on:** Jun 28, 2018

In a recent survey, those who brushed their teeth often under-reported the activity, while those who brushed their
teeth less frequently over-reported their dental hygiene behavior. The possible cause for differences in scores could
best be attributed to
a. a true difference in the characteristic being measured.
b. differences due to situational factors.
c. differences due to temporary personal factors.
d. true differences in other relatively stable characteristics of the individuals.
e. differences due to variations in administration.

Question 2

When MAO is high and consumers are dissatisfied, they are more likely to
a. keep quiet but not return.
b. be upset but try the product again.
c. not care because they already have strong positive biases.
d. complain.
e. not care because they are highly motivated.