Author Question: It was discovered that several children in the Seattle area had developed food poisoning from eating ... (Read 34 times)

mia · **on:** Jun 28, 2018

It was discovered that several children in the Seattle area had developed food poisoning from eating a hamburger at a Jack-in-the-Box restaurant. In a message to the public, the company reassured consumers that this problem was temporary and would never occur again. This message was appealing to the
a. product evaluations of customers.
b. locus of control of the problem.
c. permanence of the problem.
d. evaluation of the service.
e. behavior of the customers.

Question 2

As a salesperson for Reality Electronics, Susan calls on large businesses that need sophisticated electrical components. Most of the time, Susan sells to a buying team rather than an individual purchasing agent. When selling to a buying team, Susan should remember:
a. to make sure she understands the role each buying team member plays in the purchase decision.
b. to always hold off making a sales presentation until she has had time to visit with each of the buying team members individually.
c. to focus most of her attention on the purchasing agent.
d. that each team member will have a equal say in the purchase decision.
e. All of these choices are correct.