Author Question: Which of the following is not one of the distinguishing characteristics of business markets? a. ... (Read 22 times)

@Brianna17

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Which of the following is not one of the distinguishing characteristics of business markets?
 a. derived demand
 b. concentrated demand
 c. multiple buying influences
 d. the need for qualified prospects
 e. All of these choices are distinguishing characteristics.

Question 2

Which attitude rating scale is good for eliminating the halo effect that is common in scaling?
 a. Itemized-ratings scale
  b. Semantic-differential scale
  c. Graphic-ratings scale
  d. Summated-ratings (Likert) scale
  e. Comparative-ratings scale



voltaire123

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Answer to Question 1

d

Answer to Question 2

e



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