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Author Question: Which of the following is not one of the distinguishing characteristics of business markets? a. ... (Read 73 times)

@Brianna17

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  • Posts: 550
on: Jun 28, 2018
Which of the following is not one of the distinguishing characteristics of business markets?
 a. derived demand
 b. concentrated demand
 c. multiple buying influences
 d. the need for qualified prospects
 e. All of these choices are distinguishing characteristics.

Question 2

Which attitude rating scale is good for eliminating the halo effect that is common in scaling?
 a. Itemized-ratings scale
  b. Semantic-differential scale
  c. Graphic-ratings scale
  d. Summated-ratings (Likert) scale
  e. Comparative-ratings scale


voltaire123

  • Sr. Member
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  • Posts: 301
Reply #1 on: Jun 28, 2018
Answer to Question 1

d

Answer to Question 2

e


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