This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Which of the following is FALSE? a. Interval scales allow researchers to compare the absolute ... (Read 81 times)

audie

  • Hero Member
  • *****
  • Posts: 532
on: Jun 28, 2018
Which of the following is FALSE?
 a. Interval scales allow researchers to compare the absolute magnitude of numbers.
  b. A ratio scale differs from an interval scale in that the ratio scale has a natural zero.
  c. Determination of absolute zero is difficult with measurements in marketing. It is debatable whether many ofthe constructs used in marketing even possess this property.
 d. Both a and b.
  e. a, b, and c.

Question 2

After consumers have made acquisition, consumption, or disposition decisions, they can also evaluate
 a. their prepurchase decision-making process.
  b. the brand evaluation process.
  c. their judgments.
  d. the marketing communications process.
  e. the outcomes of their decisions.


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

lou

  • Sr. Member
  • ****
  • Posts: 286
Reply #1 on: Jun 28, 2018
Answer to Question 1

a

Answer to Question 2

E


audie

  • Member
  • Posts: 532
Reply 2 on: Jun 28, 2018
YES! Correct, THANKS for helping me on my review

ghepp

  • Member
  • Posts: 361
Reply 3 on: Yesterday
:D TYSM

« previous next »
 

Did you know?

Cyanide works by making the human body unable to use oxygen.

Did you know?

Intradermal injections are somewhat difficult to correctly administer because the skin layers are so thin that it is easy to accidentally punch through to the deeper subcutaneous layer.

Did you know?

Side effects from substance abuse include nausea, dehydration, reduced productivitiy, and dependence. Though these effects usually worsen over time, the constant need for the substance often overcomes rational thinking.

Did you know?

A headache when you wake up in the morning is indicative of sinusitis. Other symptoms of sinusitis can include fever, weakness, tiredness, a cough that may be more severe at night, and a runny nose or nasal congestion.

Did you know?

Certain topical medications such as clotrimazole and betamethasone are not approved for use in children younger than 12 years of age. They must be used very cautiously, as directed by a doctor, to treat any child. Children have a much greater response to topical steroid medications.

Early in the twentieth century, when malnutrition was common, companies such as this one advertised Early in the twentieth century, when malnutrition was common, companies such as this one advertised
When the IQ scores of identical twins differ, behavior genetics researchers attribute these to ... When the IQ scores of identical twins differ, behavior genetics researchers attribute these to ...
Researchers have found that science instruction can be quite effective in grades 4 to 7. Researchers have found that science instruction can be quite effective in grades 4 to 7.
Researchers attach satellite-linked transmitter to a beluga whale Researchers attach satellite-linked transmitter to a beluga whale
Absolute Stability Absolute Stability
At 19 months, Merr would clearly pass the 17-month item on the Bayley Scales At 19 months, Merr would clearly pass the 17-month item on the Bayley Scales
Video: PET Scan Animation

For a complete list of videos, visit our video library