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Author Question: Which of the following is FALSE? a. Interval scales allow researchers to compare the absolute ... (Read 49 times)

audie

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on: Jun 28, 2018
Which of the following is FALSE?
 a. Interval scales allow researchers to compare the absolute magnitude of numbers.
  b. A ratio scale differs from an interval scale in that the ratio scale has a natural zero.
  c. Determination of absolute zero is difficult with measurements in marketing. It is debatable whether many ofthe constructs used in marketing even possess this property.
 d. Both a and b.
  e. a, b, and c.

Question 2

After consumers have made acquisition, consumption, or disposition decisions, they can also evaluate
 a. their prepurchase decision-making process.
  b. the brand evaluation process.
  c. their judgments.
  d. the marketing communications process.
  e. the outcomes of their decisions.


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lou

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Reply #1 on: Jun 28, 2018
Answer to Question 1

a

Answer to Question 2

E


audie

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Reply 2 on: Jun 28, 2018
Wow, this really help

amandalm

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Reply 3 on: Yesterday
Excellent

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