Which of the following is FALSE? a. Interval scales allow ...

[audie]

Which of the following is FALSE?
 a. Interval scales allow researchers to compare the absolute magnitude of numbers.
  b. A ratio scale differs from an interval scale in that the ratio scale has a natural zero.
  c. Determination of absolute zero is difficult with measurements in marketing. It is debatable whether many ofthe constructs used in marketing even possess this property.
 d. Both a and b.
  e. a, b, and c.

Question 2

After consumers have made acquisition, consumption, or disposition decisions, they can also evaluate
 a. their prepurchase decision-making process.
  b. the brand evaluation process.
  c. their judgments.
  d. the marketing communications process.
  e. the outcomes of their decisions.

[lou]

Answer to Question 1

a

Answer to Question 2

E

[audie]

TYSM

[laurnthompson]

Gracias!