Author Question: Which of the following is FALSE? a. Interval scales allow researchers to compare the absolute ... (Read 63 times)

audie · **on:** Jun 28, 2018

Which of the following is FALSE?
a. Interval scales allow researchers to compare the absolute magnitude of numbers.
b. A ratio scale differs from an interval scale in that the ratio scale has a natural zero.
c. Determination of absolute zero is difficult with measurements in marketing. It is debatable whether many ofthe constructs used in marketing even possess this property.
d. Both a and b.
e. a, b, and c.

Question 2

After consumers have made acquisition, consumption, or disposition decisions, they can also evaluate
a. their prepurchase decision-making process.
b. the brand evaluation process.
c. their judgments.
d. the marketing communications process.
e. the outcomes of their decisions.