Author Question: When the consumer is highly motivated to learn, and evidence about the top dog is unambiguous, the ... (Read 60 times)

leo leo

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When the consumer is highly motivated to learn, and evidence about the top dog is unambiguous, the marketer simply needs to try
 a. information infilling.
  b. creating a framework.
  c. reinforcing the agenda.
  d. blocking exposure to evidence.
  e. explaining the experience.

Question 2

A salesperson engaged in need-satisfaction selling would usually do most of the talking during a sales call.
 
 Indicate whether the statement is true or false



Ashley I

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Answer to Question 1

E

Answer to Question 2

false



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