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Author Question: The core customer outcome measure that is assigned the most importance within the balanced scorecard ... (Read 89 times)

frankwu

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on: Jun 28, 2018
The core customer outcome measure that is assigned the most importance within the balanced scorecard is market share.
 
 Indicate whether the statement is true or false

Question 2

In marketing research, all of the following are levels of measurement EXCEPT
 a. ratio.
  b. ordinal.
  c. interval.
  d. nominal.
  e. conscious.


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wshriver

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Reply #1 on: Jun 28, 2018
Answer to Question 1

false

Answer to Question 2

e


frankwu

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Reply 2 on: Jun 28, 2018
Thanks for the timely response, appreciate it

juliaf

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Reply 3 on: Yesterday
Great answer, keep it coming :)

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