Author Question: The location of personal interviews depends on the needs of the research and the convenience of the ... (Read 142 times)

magmichele12 · **on:** Jun 28, 2018

The location of personal interviews depends on the needs of the research and the convenience of the respondents.
a. True
b. False
Indicate whether the statement is true or false

Question 2

Healthy Choice ice cream co-branded with the Butterfinger brand of candy bars to come up with a new flavor. Why did Healthy Choice do this?
a. because there is a negative affect associated with a healthy product
b. to attract older customers
c. to benefit from the combined power and familiarity of both brand names
d. because it wanted to increase Butterfinger's profitability
e. because the CEO of Healthy Choice likes Butterfinger candy bars