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Author Question: You must conduct research to find out a great deal of information about potential customers. You ... (Read 150 times)

asmith134

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You must conduct research to find out a great deal of information about potential customers. You need a minimum
  of 300 people and you know that you don't have a lot of money to conduct the research, so you will use
 a. in-office personal interviews.
  b. in-home personal interviews.
  c. focus group interviews.
  d. mail questionnaire.
  e. observation research.

Question 2

An out-of-stock condition could force a consumer to break a habit because
 a. she will have a negative impression of the brand.
  b. she will forget about the brand.
  c. there will be fewer brand associations to process, thus breaking the consumer's purchasing habit.
  d. without a strong preference, the consumer is more likely to buy another brand than go to another store.
  e. of a lack of affective processing.



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katieost

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Answer to Question 1

d

Answer to Question 2

D




asmith134

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Reply 2 on: Jun 28, 2018
Thanks for the timely response, appreciate it


AISCAMPING

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Reply 3 on: Yesterday
YES! Correct, THANKS for helping me on my review

 

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