Author Question: You must conduct research to find out a great deal of information about potential customers. You ... (Read 145 times)

asmith134 · **on:** Jun 28, 2018

You must conduct research to find out a great deal of information about potential customers. You need a minimum
of 300 people and you know that you don't have a lot of money to conduct the research, so you will use
a. in-office personal interviews.
b. in-home personal interviews.
c. focus group interviews.
d. mail questionnaire.
e. observation research.

Question 2

An out-of-stock condition could force a consumer to break a habit because
a. she will have a negative impression of the brand.
b. she will forget about the brand.
c. there will be fewer brand associations to process, thus breaking the consumer's purchasing habit.
d. without a strong preference, the consumer is more likely to buy another brand than go to another store.
e. of a lack of affective processing.